Episode 193: Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) – with Phill Agnew of Nudge
Companies spend millions on advertising every year to influence how we think and make decisions. But what if we could use these same marketing principles in the workplace with our colleagues or boss? Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK. He explains how to use marketing and behavioural science techniques at work, the strategies you should use to negotiate a pay rise, and how to have difficult conversations with colleagues. He also talks about how supercommunicators communicate, techniques you can use when business networking, and how giving people autonomy changes the way they respond. (more…)